Destination marketing attracts new visitors to cities and states, whose spending creates significant economic activity. This in turn generates crucial tax revenue that supports essential public services, improving the quality of life for the area’s residents. Despite these proven benefits, securing and preserving tourism promotion funding from local governments is an increasingly uphill battle for many U.S. states and cities. When a state or city loses all or part of that funding, it cedes the economic benefits of tourism to another destination, as visitors simply choose to travel elsewhere. It can take years to recover from the loss of new visitors and subsequent economic activity.
U.S. Travel is committed to helping destinations convey the power of travel promotion to lawmakers in their communities, which never fails to drive new visitors to destinations and deliver broad economic growth.