When U.S. states and cities attract more visitors, their local economies thrive.

Quick Facts

Destination marketing attracts new visitors to cities and states, whose spending creates significant economic activity. This in turn generates crucial tax revenue that supports essential public services, improving the quality of life for the area’s residents. Despite these proven benefits, securing and preserving tourism promotion funding from local governments is an increasingly uphill battle for many U.S. states and cities. When a state or city loses all or part of that funding, it cedes the economic benefits of tourism to another destination, as visitors simply choose to travel elsewhere. It can take years to recover from the loss of new visitors and subsequent economic activity. 

U.S. Travel is committed to helping destinations convey the power of travel promotion to lawmakers in their communities, which never fails to drive new visitors to destinations and deliver broad economic growth. 

Recommendations

Support Tourism Promotion

When a U.S. destination markets itself well, everything from local businesses to public services and citizens prosper.

Understand the Power of Travel

The essential contributions of travel to destinations and the U.S. as a whole lead to a downstream effect on other industries, delivering for local and national economies and creating jobs.

Research, News and Commentary on Tourism Budgets

Friday Check-In | August 17, 2018

August 17, 2018

In this week’s Friday Check-In, we’ll provide a recap from our ESTO conference, share findings from new reports from U.S. Travel, and hear from two special guests.

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Made in America: Travel's Essential Contribution to Economic Development

August 14, 2018

COMING SOON: U.S. Travel will host a members-only webinar with key takeaways, overview of available tools and more on September 25.

The global travel marketplace is highly...

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Friday Check-In | July 27, 2018

July 27, 2018

In this week’s Friday Check-In, we’ll provide updates from U.S. Travel’s summer Board of Director’s Meeting, discuss some recent policy activities in Congress and tell you what’s in store at our upcoming ESTO in Phoenix.

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Playbook: Protecting Your Budget

July 25, 2018

This playbook is designed to help better prepare destination organizations for a variety of scenarios related to the stability of their funding and reputation within their communities.

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Friday Check-In | July 13, 2018

July 13, 2018

In this week’s Friday Check-In, we share findings from our recent Travel Trends Index, provide updates on the National Parks Service funding bill and the upcoming ESTO event coming to Phoenix, Arizona.

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Friday Check-In | June 15, 2018

June 15, 2018

In this week’s Friday Check-In, you’ll learn about our Brand USA Renewal Plan, upcoming industry tools and member resources and the 35th annual ESTO.   

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