We’ve decided to regularly share interesting graphics, images and data from the U.S. Travel Outlook with a wider audience. Here’s a sampling of last month’s compelling findings from the U.S. Travel economic research team.
Each month, the U.S. Travel Association sends its members the U.S. Travel Outlook, which provides insight into the current state of the economy and related travel industry trends, plus other relevant data and information on the travel and tourism sector.
We’ve decided to regularly share interesting graphics, images and data from the U.S. Travel Outlook with a wider audience. Here’s a sampling of some of last month’s compelling findings from the U.S. Travel research team.
By the Numbers: Planes, Trains and Automobiles
U.S. Travel regularly analyzes data from various air travel associations, Amtrak and the Federal Highway Administration in order to capture trends in air, rail and car travel.
Final 2015 year-end data from the the Federal Highway Administration showed that miles driven in the U.S. reached a new record of 3.15 trillion miles, an increase of 3.5 percent from 2014. Meanwhile, Amtrak train ridership remained stagnant. Domestic air travel, though, continued to post gains in January—in fact, Airlines for America (A4A) has projected that spring air travel will rise to record levels during March and April this year.
Where in America Do International Visitors Want to Travel?
The U.S. Travel Barometer is a monthly, forward-looking, first-of-its kind report that tracks 30 billion global online lodging searches from 5,000 consumer travel websites in order to determine trends and changes to consumer interest in travel to and within the U.S.
According to the February 2016 U.S. Travel Barometer, the U.S. share of international lodging searches (or, people outside of the U.S. researching hotels for destination travel) was slightly down from the last few months, to 13 percent. The Mideast region of the U.S. (which includes New York and Washington, D.C.) remained the most-searched region, with 43 percent of U.S.-focused international lodging searches focused there. The Southeast was a distant second, capturing 25 percent of searches, followed by the Far West (which includes California, Nevada, Washington, Oregon, Alaska and Hawaii) at 22 percent.
Where in America Do Americans Want to Travel?
The U.S. Travel Barometer, as mentioned previously, also captures domestic online lodging search data (or, people within the U.S. researching lodging for destination travel in the U.S.). According to the February U.S. Travel Barometer, more than three-quarters of U.S. residents with intent to travel in the near-term searched for lodging within the U.S. The Southeast region (which includes Virginia, the deep South states and Florida) captured one-third of all domestic searches, followed by 26 percent to the Far West.
One interesting tidbit from the most recent Barometer: New York was the state with the highest share of lodging searches to destinations in the Mideast, Great Lakes (which includes Illinois, Michigan and Wisconsin) and Southwest (which includes Texas, Arizona and New Mexico).
A deeper dive into the data available in the March 2016 U.S. Travel Outlook—which includes the latest data releases on travel employment, consumer confidence and more—is available online here.
U.S. Travel Association members receive the full U.S. Travel Outlook, plus a myriad of other cutting-edge research reports with information relevant to the travel industry. Learn more about the benefits of becoming a member here—or simply continue to enjoy a small taste of U.S. Travel’s research insight each month here, with the Research Round-up.