U.S. Travel Association Executive Vice President Jonathan Grella released the following statement:

“Brand USA is one of hundreds of programs in the bucket of mandatory spending items which could be affected by the rules required for spending offsets. We don’t believe that Brand USA is being singled out in anyway.

“In the hunt for revenue, cutting Brand USA would be a big step in the wrong direction. Brand USA is critical to helping maximize the economic benefits of travel. Last year, Brand USA’s activities generated $615 million in incremental federal taxes—more than four times its budget—and another $552 million in state and local taxes.”


U.S. Travel Association is the national, non-profit organization representing all components of the travel industry. Travelers in the United States are estimated to spend $1.1 trillion in 2022 (still 10% below 2019 levels). U.S. Travel advocates for policies to accelerate an even recovery across the travel industry and restore economic and job growth for this essential contributor to our nation’s success. Visit ustravel.org for information and recovery-related data.



Cathy Keefe Reynolds

Manager, Media Relations

Jamie Morris

Manager, Media Relations