Shelley Conway oversees the development and financial tracking of all event budgets, and serves as the primary liaison to the Accounting department.

In addition, Conway manages the online registration build process for ESTO, Destination Capitol Hill, and the Board of Director meetings; handles onsite registration for the Board of Director meetings; and maintains weekly and historical registration and revenue reports for the various events. As part of the IPW team, she assists with registration, onsite information and announcements. She is also the content manager for ipw.com and the event pages on ustravel.org. 

Conway joined U.S. Travel in 1997 as program manager in the National Councils department, where she was responsible for the day-to-day operations of the National Council of State Tourism Directors and its affiliate the State Travel Information Center Directors Alliance, including new member orientation, newsletter writing and layout, research surveys and reports, award programs, certification programs, listservs, etc. Prior to the establishment of U.S. Travel’s Meeting and Event Services team, she handled logistics for the annual Educational Seminar for Tourism Organizations (ESTO) and assisted with program content development and speaker management. She was promoted to director in 2005, and joined the Meeting and Event Services team in 2006.

Prior to joining U.S. Travel, Conway spent four years at the Washington, DC Convention and Visitors Association, working one semester as a convention housing associate before being promoted to tourism sales associate. Shelley received a bachelor’s degree from Georgetown University, where she studied languages and linguistics.

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By Shelley Conway