On March 26, the U.S. Department of Homeland Security announced the REAL ID enforcement deadline has been extended to October 1, 2021. This will require all Americans to present REAL ID-compliant identification to go through security.

With the U.S. Department of Homeland Security estimating that little more than a third of Americans have REAL IDs, full compliance is not realisitcally within reach in time for the October 1, 2021 deadline. In order to avoid disruption to air travel at a time when travel will be vital for powering a national economic and jobs recovery, the federal government should again push back the REAL ID enforcement deadline.

Messaging Best Practices

In order to ensure we are clear, concise and consistent, the following best practices are encouraged when you are communicating about REAL ID to the traveling public:

  • Use a common hashtag: #REALIDReady in social media copy
  • Use a common tagline: Without the star, you won't go far
  • Ensure that other acceptable forms of ID are communicated as alternates (see fact sheet for details)
  • Direct consumers to their state DMV for the latest information
  • Encourage all travelers to share information with their friends and family

Page last updated March 26, 2020

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Laura Holmberg

Vice President, Marketing and Industry Communications

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