Brand USA is a public-private partnership responsible for promoting the U.S. as a travel destination and communicating official visa and entry policies to international leisure and business travelers. Created by Congress in 2010, Brand USA is funded entirely by private sector donations and fees assessed on foreign visitors—not by U.S. taxpayers. 

Despite its proven track record of boosting U.S. jobs and the economy, Brand USA is at risk of losing federal funding.

This digital toolkit is designed to help arm you with the materials needed to showcase the value of Brand USA to media, business leaders and elected officials.

Key Resources

renew_brandusa_toolkit.zip
Brand USA Background and Funding Brand USA Talking Points Responding to Criticism Brand USA Sample Letter to the Editor (I Support Brand USA) Brand USA Infographic Brand USA Sample Social Media

Images and Graphics

U.S. Travel Graphic Brand USA Jobs

Brand USA Jobs

U.S. Travel Graphic Brand USA Race

Brand USA Race

U.S. Travel Graphic Brand USA ROI

Brand USA ROI

U.S. Travel Graphic Brand USA Funding

Brand USA Funding

U.S. Travel Graphic Brand USA Nationwide

Brand USA Nationwide

CONTACT US

U.S. Travel Association Publications

Contact Publications by email for more information on purchasing bound copies of the Power of Travel Promotion report.

SEE ALSO

No Brand USA? Fewer Global Travelers Will Buy American

What’s Good for Brand USA Is Good for America: New Study Reports Significant Economic Impact