Brand USA is a public-private partnership responsible for promoting the U.S. as a travel destination and communicating official visa and entry policies to international leisure and business travelers. Created by Congress in 2010, Brand USA is funded entirely by private sector donations and fees assessed on foreign visitors—not by U.S. taxpayers. 

Despite its proven track record of boosting U.S. jobs and the economy, Brand USA is at risk of losing federal funding.

This digital toolkit is designed to help arm you with the materials needed to showcase the value of Brand USA to media, business leaders and elected officials.

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Key Resources

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U.S. Travel Association Publications

Contact Publications by email for more information on purchasing bound copies of the Power of Travel Promotion report.


No Brand USA? Fewer Global Travelers Will Buy American

What’s Good for Brand USA Is Good for America: New Study Reports Significant Economic Impact