Brand USA markets the U.S. to global travelers worldwide, bringing in millions of additional international visitors each year—at zero cost to taxpayers.

Quick Facts

Brand USA is the highly successful public-private partnership formed under the bipartisan Travel Promotion Act of 2009, charged with promoting the U.S. as a destination to global travelers. In 2019, the year-end funding agreement included language to renew Brand USA through 2027, ensuring this program continues to deliver for all of America. 

Hundreds of U.S. communities, large and small, benefit from Brand USA’s work to enhance our image abroad. The program’s marketing efforts—which operate at no cost to taxpayers—continues to bring in billions of dollars in visitor spending, which strengthens our country’s trade balance and supports tens of thousands of jobs.

U.S. Travel is dedicated to preserving Brand USA, and ensuring that U.S. leaders continue to recognize the organization’s value to our nation’s economy.

Research, News and Commentary on Brand USA

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U.S. Travel Applauds Brand USA Subcommittee Hearing

October 14, 2021

U.S. Travel Association Executive Vice President of Public Affairs and Policy Tori Emerson Barnes issued a statement on the U.S. House Subcommittee on Consumer Protection and Commerce’s hearing on “Investing in American Jobs: Legislation to Strengthen Manufacturing and Competitiveness,” which included the bipartisan Restoring Brand USA Act (H.R. 4594).

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The Debrief Thumbnail

The Debrief: Preparing for Destination Capitol Hill

March 10, 2020

U.S. Travel's public affairs team will provide an overview of current legislative priorities and will arm you with specific asks to take to your Destination Capitol Hill meetings.

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Friday Check-In

Friday Check-In | December 20, 2019

December 20, 2019

In the final Friday Check-In of the year, we share an update on Brand USA reauthorization, the latest on USMCA, and a preview of National Plan for Vacation Day.

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