When U.S. states and cities attract more visitors, their local economies thrive.

Quick Facts

Destination marketing attracts new visitors to cities and states, whose spending creates significant economic activity. This in turn generates crucial tax revenue that supports essential public services, improving the quality of life for the area’s residents. Despite these proven benefits, securing and preserving tourism promotion funding from local governments is an increasingly uphill battle for many U.S. states and cities. When a state or city loses all or part of that funding, it cedes the economic benefits of tourism to another destination, as visitors simply choose to travel elsewhere. It can take years to recover from the loss of new visitors and subsequent economic activity. 

U.S. Travel is committed to helping destinations convey the power of travel promotion to lawmakers in their communities, which never fails to drive new visitors to destinations and deliver broad economic growth. 

Recommendations

Support Tourism Promotion

When a U.S. destination markets itself well, everything from local businesses to public services and citizens prosper.

Understand the Power of Travel

The essential contributions of travel to destinations and the U.S. as a whole lead to a downstream effect on other industries, delivering for local and national economies and creating jobs.

Research, News and Commentary on Tourism Budgets

LAX at Sunset

U.S. Travel Association Statement on FAA Reauthorization Bill

April 27, 2018

U.S. Travel Association Senior Vice President for Government Relations Tori Barnes issued the following statement on the Federal Aviation Administration reauthorization bill.

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Research POV: Resources to Help Defend Your Budget

February 22, 2018

The first webinar in the Research POV webinar series covered tools and resources available to states and destinations to justify and defend marketing budgets.

The following was covered...

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Global Meetings Industry Day 2018: Real Results, Real Impact, All Around the World

March 15, 2018

Here’s how to host a great event that highlights the power of face-to-face meetings worldwide.

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Sports and Tourism: Get in the Game at IPW 2018

March 15, 2018

More destinations are realizing the benefits of working with their major-league sports teams to promote tourism—particularly international visitation. IPW 2018 in Denver offers a wealth of opportunities for travel professionals who want to build these relationships. 

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Plane, map and calculator

U.S. Travel Unveils Tool to Measure Tourism’s Impact on State Economies

March 08, 2018

Amid calls by some state lawmakers to cut state and destination marketing budgets, the U.S. Travel Association...

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Family at a restaurant

First-of-Its-Kind Study Measures Destination Marketing Funding in 100 Cities

February 27, 2018

A new report from U.S. Travel’s Destination Council conducted by Civitas examines how revenue from lodging taxes is allocated in 100 U.S. destinations. 

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