When U.S. states and cities attract more visitors, their local economies thrive.

Quick Facts

Destination marketing attracts new visitors to cities and states, whose spending creates significant economic activity. This in turn generates crucial tax revenue that supports essential public services, improving the quality of life for the area’s residents. Despite these proven benefits, securing and preserving tourism promotion funding from local governments is an increasingly uphill battle for many U.S. states and cities. When a state or city loses all or part of that funding, it cedes the economic benefits of tourism to another destination, as visitors simply choose to travel elsewhere. It can take years to recover from the loss of new visitors and subsequent economic activity. 

U.S. Travel is committed to helping destinations convey the power of travel promotion to lawmakers in their communities, which never fails to drive new visitors to destinations and deliver broad economic growth. 

Recommendations

Support Tourism Promotion

When a U.S. destination markets itself well, everything from local businesses to public services and citizens prosper.

Understand the Power of Travel

The essential contributions of travel to destinations and the U.S. as a whole lead to a downstream effect on other industries, delivering for local and national economies and creating jobs.

Research, News and Commentary on Tourism Budgets

Debrief Webinar: Making the Case for Travel

September 25, 2018

Destination marketers are vital contributors to economic development and play essential roles in local communities. As a job creator, tax revenue generator and destination storyteller, the travel...

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U.S. Travel Launches New Member Resources

September 25, 2018

The U.S. Travel Association recently released a number of new tools to help its members and the industry navigate current challenges and communicate travel’s far-reaching impact on the U.S. economy, American jobs and local communities across the country. 

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Friday Check-In | August 17, 2018

August 17, 2018

In this week’s Friday Check-In, we’ll provide a recap from our ESTO conference, share findings from new reports from U.S. Travel, and hear from two special guests.

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Made in America: Travel's Essential Contribution to Economic Development

August 14, 2018

The global travel marketplace is highly lucrative, and it is more important now than ever before that we keep American destinations top of mind for travelers, both in the U.S. and abroad.

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Friday Check-In | July 27, 2018

July 27, 2018

In this week’s Friday Check-In, we’ll provide updates from U.S. Travel’s summer Board of Director’s Meeting, discuss some recent policy activities in Congress and tell you what’s in store at our upcoming ESTO in Phoenix.

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Playbook: Protecting Your Budget

July 25, 2018

This playbook is designed to help better prepare destination organizations for a variety of scenarios related to the stability of their funding and reputation within their communities.

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