How will consumers experience anxiety, hopefulness and optimism as they enter a new normal? As coronavirus vaccines roll out and consumers adjust their expectations of "normal", companies have a unique opportunity to plan for an evolving world, and understanding the shifting phases of consumers will be crucial to success. Join us for this Data & Insights webinar where we will discuss the state of the pandemic, rollout of vaccines, and the economic and personal factors impacting American’s mindsets—plus, the types of messaging that may resonate with consumers as they continue to cope, adapt and assimilate into the world again. Please reach out to webinars@ustravel.org to access the registration link. This webinar is open to U.S. Travel members only. 

Featured presenters: 

  • Christopher Moessner, senior vice president, polling and thought leadership, public affairs service line, Ipsos
  • Menaka Gopinath, president, communities and social intelligence analytics service lines, Ipsos

Ipsos measures how consumers are adapting through a model called the Ipsos Pandemic Adaptation Continuum (IPAC), a framework for how people are coping. As companies struggle to anticipate future consumer needs, IPAC asks: Are things getting better or worse?