A subscription-based interactive, research tool developed for travel industry professionals to make better-informed decisions.

This web-based interactive tool allows you to easily visualize and analyze domestic and international U.S. travel statistics in the following categories.

  • Expenditures
  • Employment
  • Payroll
  • State Tourism Office Budgets
  • Tax Revenue
  • Visitation
  • Trade Statistics
  • General Economic Statistics

All U.S. Travel members have complimentary access to the new Key Statistics and Forecast subscription. Chairman’s Circle, Board Circle and Association Board Circle members have complimentary access to all ITA subscriptions.

View our access guide to learn more about member and subscriber benefits and purchasing individual ITA subscriptions.

Please use your U.S. Travel login credentials to access ITA.


Not a subscriber? A portion of ITA (travel economic impact data for all 50 states and D.C.) is publicly-available.


Data You Can Leverage

Statistics can be manipulated, displayed and downloaded for your own analysis through a variety of tools

View maps

Create dashboard charts

Get the latest rankings

Generate Comparisons

Manipulate database

Download data

ITA is available through five subscriptions