In collaboration with Rove and Near, U.S. Travel is offering an enhanced dashboard that monitors daily unique mobile devices across more than 20 U.S. National Parks.

What data is covered?

The dashboard provides a representative sample of daily mobile device visits including breakouts by:

  • Date ranges (day, month, year)
  • State
  • Traveler segments (local residents, in-state, domestic and international)
  • Origin markets (by country, state and MSA)
  • Distance traveled
  • Length of stay

How frequently is the dashboard updated?

Data begins April 2021 and is updated once a month.

How do I use the dashboard?

This dashboard can serve as a leading indicator to help track the recovery of the travel industry from the COVID-19 pandemic.

Browse data in the dashboard by selecting a state, individual National Park or multiple states or National Parks. Specific date ranges, travel segments and/or origin markets can be applied as filters and will impact the entire dashboard.

Questions or feedback? Please contact


Developed in Partnership

Sponsored by

U.S. Travel is the national, non-profit organization representing and advocating for all components of the travel industry.

Powered by

This dashboard is powered by the Destination Insights Platform – a complete and easy-to-use business intelligence solution for DMO's, CVB's, Economic Development organizations, and tourism businesses, developed by Rove in partnership with Domo.

Data Source

Near aggregates mobile location data from a variety of sources into location insights that guide strategic decisions for destinations and tourism organizations of all sizes.