In partnership with Rove Marketing and Uber Media, U.S. Travel is offering a new and exclusive dashboard that monitors daily unique mobile devices across various points of interest at sample U.S. National Parks and National Park Sites. The data provides a representative sample of total visitations to the parks, and offers insight on recent growth trends as well as origin cities and driving distances of recent visitors.
This product can serve as a leading indicator to help track the recovery of the domestic travel market from the COVID-19 pandemic.
The interactive dashboard allows users to view data (since January 31, 2020) for all National Park Sites at once, or to select a specific park or site and/or shorten the date range.
The dashboard is updated every Thursday.