Consumer Insights

In an effort to provide a holistic analysis of consumer travel, U.S. Travel brought together results from our Ipsos Consumer Survey and Business Travel Tracker. These insights provide a more in-depth look at consumer priorities, travel expectations, behavior and shifts in traveler trends, all within the context of an evolving macroeconomic environment.

Ipsos Consumer Survey

The Ipsos Consumer Survey aims to better understand near-term expectations and identify pain points keeping travelers at home or traveling less frequently that need to be addressed to create a more seamless and secure end-to-end travel experience.

Business Travel Tracker

In partnership with JD Power and Tourism Economics, U.S. Travel’s Business Travel Tracker monitors the importance of business travel as well as current activity and near-term expectations.

What to know:

• Nearly six in 10 recent air travelers say the air travel experience is the same or worse than going to the DMV.
• Air travelers are avoiding an average of 2 trips per year due to air travel hassles, equating to 27 million trips avoided and $71 billion in losses for the U.S. economy over the next year.
• One-quarter of recent air travelers (24%) are less likely to book air travel over the next year due to air travel hassles experienced.
• Business travelers would take an average of TWO more business trips per year if air travel hassles improved, resulting in 18 million additional trips and $52 billion in economic impact. The top reasons they’ll avoid traveling are the likelihood of flight delays or cancellations and airport process inefficiencies.
• Nearly six in 10 recent air travelers (59%) say as a result of advances in security technology, it is time for the government to update certain security measures.
• Roughly two-thirds of recent air travelers and business travelers are comfortable sharing their biometric data with either the government, a private corporation or both.
• More than half of Americans (54%) and 66% of leisure travelers agree that ‘taking time off to travel is more important than ever’.

Ultimately, these findings will help drive policy changes and garner media attention in an effort to modernize our travel systems, maximize security and efficiency for a more seamless travel experience and fuel our industry’s continued growth.