In collaboration with Rove Marketing and Uber Media, U.S. Travel is offering a new and exclusive dashboard that monitors daily unique mobile devices across various points of interest at sample ski resorts and winter destinations. The data provides a representative sample of total visitations, and offers insight on visitation trends as well as origin market, distance traveled and demographics of recent visitors.

This product can serve as a leading indicator to help track the recovery of the domestic travel market from the COVID-19 pandemic.

The interactive dashboard allows users to view data for both the 2019/20 and the 2020/21 ski season (since November 24, 2020) for all ski resorts at once, or to select a specific resort and/or shorten the date range.

The dashboard is updated twice a month.