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The workforce crisis is affecting every corner of our industry—from frontline hourly positions to mid-level management and beyond. Tourism has historically battled a reputation of low-paying jobs, long hours and little upward mobility—all of which were exacerbated by the COVID-19 pandemic, while also revealing industry vulnerability. The loss of jobs due to the pandemic decimated travel—which despite gains through the summer, still falls 10% below its pre-pandemic levels with one in six job openings within the Leisure & Hospitality sector alone.

This webinar analyzes recent research on the state of the workforce, followed by a challenge to shift paradigms around the future of jobs—considering ways that make our hourly wage jobs more aspirational, with a focus on the key balance of intrinsic and extrinsic motivations. 

Featured speakers:

  • Erin Francis-Cummings, president & CEO, Destination Analysts
  • Eric Schaffer, PHD, CUA, CXA, CPE, founder and head, HFI Laboratories


The Workforce Crisis: Looking to Data and Psychology Slides

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Leisure and Hospitality Employment