To view the recording, open the slide deck to the right and click the play button on the first slide. 

The workforce crisis is affecting every corner of our industry—from frontline hourly positions to mid-level management and beyond. Tourism has historically battled a reputation of low-paying jobs, long hours and little upward mobility—all of which were exacerbated by the COVID-19 pandemic, while also revealing industry vulnerability. The loss of jobs due to the pandemic decimated travel—which despite gains through the summer, still falls 10% below its pre-pandemic levels with one in six job openings within the Leisure & Hospitality sector alone.

This webinar analyzes recent research on the state of the workforce, followed by a challenge to shift paradigms around the future of jobs—considering ways that make our hourly wage jobs more aspirational, with a focus on the key balance of intrinsic and extrinsic motivations. 

Featured speakers:

  • Erin Francis-Cummings, president & CEO, Destination Analysts
  • Eric Schaffer, PHD, CUA, CXA, CPE, founder and head, HFI Laboratories