Brand USA markets the U.S. to global travelers worldwide, bringing in millions of additional international visitors each year—at zero cost to taxpayers.

Quick Facts

Brand USA is the highly successful public-private partnership formed under the bipartisan Travel Promotion Act of 2009, charged with promoting the U.S. as a destination to global travelers. In 2019, the year-end funding agreement included language to renew Brand USA through 2027, ensuring this program continues to deliver for all of America. 

Hundreds of U.S. communities, large and small, benefit from Brand USA’s work to enhance our image abroad. The program’s marketing efforts—which operate at no cost to taxpayers—continues to bring in billions of dollars in visitor spending, which strengthens our country’s trade balance and supports tens of thousands of jobs.

U.S. Travel is dedicated to preserving Brand USA, and ensuring that U.S. leaders continue to recognize the organization’s value to our nation’s economy.

Research, News and Commentary on Brand USA

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U.S. Travel Applauds Brand USA Bill Committee Passage

November 17, 2021

U.S. Travel Association Executive Vice President of Public Affairs and Policy Tori Emerson Barnes issued the following statement on the U.S. House Committee on Energy and Commerce passing the Restoring Brand USA Act (H.R. 4594).

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U.S. Travel Welcomes Return of International Inbound Travel

November 04, 2021

At air, land and sea ports of entry, and across destinations nationwide, the U.S. travel industry will welcome all vaccinated international visitors back to the United States after 19 months of pandemic-related border restrictions beginning Monday (November 8), a long-awaited milestone that marks the rebuilding of international inbound travel.

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U.S. Travel Applauds Brand USA Subcommittee Hearing

October 14, 2021

U.S. Travel Association Executive Vice President of Public Affairs and Policy Tori Emerson Barnes issued a statement on the U.S. House Subcommittee on Consumer Protection and Commerce’s hearing on “Investing in American Jobs: Legislation to Strengthen Manufacturing and Competitiveness,” which included the bipartisan Restoring Brand USA Act (H.R. 4594).

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