Vacation is essential for strong bonds, a productive workforce and a fulfilled life. But each year, more than half of Americans leave vacation time on the table, accumulating to 768 million days in 2018. Explore this toolkit of data and resources examining America’s vacation behaviors, trends and attitudes to incorporate into your own messaging and marketing channels.
Make sure to save the date for National #PlanForVacation Day January 28, 2020, now in its fifth year. Hundreds of organizations and travel influencers will join together for this annual event to encourage Americans to take their time off—and use those days to travel.
The growth of domestic travel is central to U.S. Travel’s overall mission. We support policies to improve travel infrastructure and national parks, among others, and foster programs and research that encourage increased domestic travel.
In the fall of 2018, U.S. Travel folded its domestic leisure-focused Project: Time Off initiative into an expanded public affairs portfolio, enhancing the association’s advocacy and research on domestic travel. Analysis that informs and advances this area of focus—including tracking America’s vacation usage and its benefits to travelers—is included in U.S. Travel’s research and messaging platforms for our members’ use and in support of activations such as National Plan for Vacation Day.