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Concerned about the decline in America's share of the international travel market, leaders of the largest travel corporations in the country issued a rare joint statement with a straightforward prescription for Congress and the administration to halt the slide: reauthorize Brand USA—the organization tasked with promoting the U.S. globally as a travel destination.
With more people than ever taking to the skies and hitting the roads, it is crucial that America’s travel infrastructure is well-maintained: our airports, highways, and national parks and monuments are all in need of attention.
In this week’s Friday Check-In, we’ll provide updates from U.S. Travel’s summer board of directors meeting, share the latest on Brand USA reauthorization, and update you on the Travel and Tourism Advisory Board policy recommendations.