Ishma Haider serves as Vice President of Group Travel at the U.S. Travel Association, a role specifically created to enhance the organization's efforts in promoting group travel to and within the United States. With a wealth of experience and a proven track record, Ishma is the driving force behind the association's initiatives to boost group travel nationwide.

Prior to her role at U.S. Travel, Ishma was the Director of Convention Marketing at Visit Orlando, where her strategic vision and leadership led to consistent year-over-year growth in group travel for the destination marketing organization.

Before joining Visit Orlando, Ishma played a key role on Caesars Entertainment's national meetings and events marketing team, where she helped secure major conventions and elevate Caesars' standing within the meetings industry. Her journey in the hospitality sector began after a successful stint in advertising, marking a transformative shift that fueled her passion for the meetings and conventions industry.

Ishma Haider brings over 15 years of expertise in advertising, marketing, and now, an unwavering commitment to the group travel sector. Ishma's dedication to forging meaningful connections within the travel community is evident in her career trajectory, reflecting her genuine enthusiasm for the possibilities that group travel holds.