The Let’s Go There Coalition is a broad collection of businesses and organizations that span practically every segment of the American travel industry. 

These organizations have come together to address the extreme declines in travel related to the coronavirus pandemic, first by championing safety-first messaging through the #TravelConfidently campaign, and subsequently, by forging a plan to reignite American’s sense of wanderlust and inspire them to plan, book and take their next getaway.

The goal of the coalition is simple: when plans are made and eagerly anticipated, spirits are lifted and recovery will begin. It is the coalition’s belief that with the right messaging, demand for travel will resume and the travel industry will emerge from its deep economic depression.

An Industrywide Campaign

The Let’s Go There campaign will inspire Americans to do what is exciting, safe and productive: make plans to travel. Through a phased and layered approach, this integrated, multi-channel consumer campaign will fill the media ecosystem and create an echo chamber across the industry.

The coalition’s nationwide movement requires significant resources to support a robust paid media strategy, which will expand campaign reach through placement on various digital, broadcast, video and social platforms. The paid media strategy will be supported by significant efforts in earned media and owned-channel activation across industry organizations at key moments.

How to Support the Campaign

  • The Let’s Go There Coalition has resources to support the campaign creative on your channels. We encourage you to post, share and distribute far and wide to ensure reach is as big as possible.  Activating with these resources is at no cost and everyone’s participation is welcome. These resources are available in the Let's Go There toolkit.
  • Funding the campaign will require a separate and significant effort. Specific branding and digital benefits are available at varying levels of financial contribution. 

Let's Go There Coalition Levels and Benefits

To inquire about investment levels, please contact

The Let’s Go There Coalition will use 100% of contributions toward funding campaign expenses.

Together, Let’s Go There Coalition participants will:

  • Trigger the emotional connection to travel that Americans are missing and inspire them to look forward again and find joy in the anticipation of travel.
  • Remind Americans of the restorative power of optimism and anticipation of travel.
  • Encourage Americans to take the first step and make travel plans.
  • Take an active role in helping the recovery of our country.

To learn more about the campaign, please watch this overview video.

Please reach out to Laura Holmberg ( for additional questions. 

Let's Go There Coalition

Lisa Becket
SVP, Customer Engagement at Disney Parks, Experiences, & Consumer Products
Julius Robinson
Chief Sales & Marketing Officer, US and Canada at Marriott International

Airlines for America
Alabama Tourism Department
American Airlines
American Express Travel
Aspen Chamber Resort Association
Brand USA
BWH Hotel Group
Choice Hotels
Destination DC
Discover Puerto Rico
Discover The Palm Beaches
Enterprise Holdings
Explore Asheville
Explore Minnesota
Explore St. Louis
Google Travel
The Happy Valley Adventure Bureau
Hilton Head Island Visitor & Convention Bureau
Holiday Inn Club Vacations
iHeart Media
JP Morgan Chase & Co
Las Vegas CVA
Loews Hotels
Los Angeles Tourism & Convention Board
Miles Partnership
MMGY Global
National Limousine Association
New Orleans and Co.
NYC & Co.
Port of Portland
San Francisco International Airport
Sioux Falls Convention & Visitors Bureau
South Dakota Department of Tourism
Travel Oregon
Travel South USA
United Airlines
Universal Parks & Resorts
U.S. Chamber of Commerce
Visit Austin
Visit Big Sky
Visit California
Visit Florida
Visit North Carolina
Visit Orlando
Visit San Antonio
Visit Spokane
Visit Tampa Bay
World Cinema
Wyndham Hotels & Resorts

Quick Facts

  • $163 Billion

    Total economic output with the right recovery initiatives in place in 2021
  • $71 Billion

    Increase in travel spending with the right recovery initiatives in place in 2021
  • 800,000

    Restored American jobs with the right recovery initiatives in place in 2021