When a destination markets itself effectively, everything from local businesses to public services and residents win. Use these resources to educate elected officials and key stakeholders on the power of travel promotion.
- Power of Travel Promotion Report (Published 2016, Forward Updated 2017)
- Executive Summary
- Fact Sheet
- Case Studies
- Sample Letters (for local business owners and tourism organizations)
- Media Talking Points
- Sample Op-ed
- Tweet Sheet and Social Media Tips
- Travel Economic Impact Calculator (New tool!)
NEW: As you navigate the appropriations process, access the latest webinar ‘Resources to Defend Your Budget’ slides and recording to understand the materials available to justify and defend your marketing budgets.