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The global travel marketplace is highly lucrative, and it is more important now than ever before that we keep American destinations top of mind for travelers, both in the U.S. and abroad. Communities must work to showcase their distinctive offerings, manage their image and create brand affinity in an increasingly competitive space.

Use these resources to educate elected officials and key stakeholders on travel’s essential contribution to economic development in your community.

The report highlights: 

Key Resources

Images and Graphics


U.S. Travel Association Publications

Contact Publications by email for more information on purchasing bound copies of the Power of Travel Promotion report.

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Links to Additional Resources


Playbook: Protecting Your Budget

The Lodging Tax Review: How Assessments Work for Your Destination

Research POV: Resources to Help Defend Your Budget