The travel industry is defining strategies for enduring growth and a sustainable future.

All sectors of the travel industry are making strides to lower carbon emissions, reduce waste, protect the environment and safeguard our country's destinations and natural attractions.

Why it matters: Nine out of 10 travelers want more sustainable travel options and 76% of business executives want sustainable corporate travel choices–even if it costs more.

Our industry faces a sustainability imperative, and its long-term competitiveness and viability depend on developing strategies and practices that deliver impacts beyond the bottom line.

Ensuring the many natural resources and beautiful destinations across our country are preserved for generations to come is fundamental to travel’s future.
U.S. Travel is championing industry actions and uniting industry leaders to advance strategies that enable more sustainable travel.

U.S. Travel’s Sustainability Goals:

  • Spotlight industry progress by showcasing innovative technologies and calling attention to the ongoing actions and leadership of travel professionals in the sustainability space.
  • Amplify industry goals and commitments to conservation, best practices, waste and emission reductions and both long and short-term investments.
  • Highlight why sustainability matters and its importance to travel's future.
  • Play offense by identifying and promoting proactive policies to help the industry achieve its goals.
  • Defend against harmful policies that slow progress toward sustainability goals or penalize the industry without progress.

Recent Progress:

Journey To Clean—Sustainable. Responsible.

In March 2023, U.S. Travel launched Journey to Clean—Sustainable. Responsible.—a new website that celebrates actions and bold commitments the travel industry is taking to advance environmental sustainability at every stage of a traveler’s journey.

Developed with input from our Sustainable Travel Coalition, Journey to Clean spotlights more than 100 examples from over 50 contributing organizations across airports, airlines, destinations, lodging, attractions, rental cars and more that showcase the magnitude of our industrywide approach to achieving end-to-end sustainable travel.

Additional Progress:


Research, News and Commentary on Sustainability